The opinions expressed in this article are the author’s own and do not necessarily reflect the view of the American Council of Hypnotist Examiners.

By Zoilita Grant

The world of small business offers wonderful opportunities for hypnosis practitioners who are ready to think outside the box. You already have many of the skills needed to help small business owners develop greater business success. Being a small business owner can be very lucrative. Income levels range from a few thousand a year to $200,000 plus. Unfortunately, most individuals make between $30,000 to $60,000 a year and very few make $100,000. What blocks small business owners’ success is not a lack of skills or passion, it is the subconscious deeply held limiting beliefs and negative self-talk. We all know how wonderful hypnosis is for removing those limiting beliefs and changing negative self-talk into positive.

I have been working with small business owners as a hypnotic coach for about 10 years. I have created a series inexpensive Business Mastery classes that allows them to experience hypnosis in a group setting and serves as a marketing funnel for them becoming private clients. I have found that hypnosis combined with coaching is very beneficial to my clients and allows them to develop the level of success they want. I find my clients at networking groups and the Chamber of Commerce. Almost all cities have Chambers. They are economical to join and have many activities which give you many opportunities to meet with potential clients.

Small business owners are willing to invest in things that will bring them more business success. They are interested in developing better self-esteem and more confidence, ending procrastination, creating greater focus and developing a plan for success with follow through. All of these things are fairly easy to achieve with hypnosis.

One of the reasons that I call myself a hypnotic coach is that this market is not looking for hypnotherapy…they are not thinking that they have problems to solve. They don’t need “therapy” In fact many find the idea of doing “therapy,” even hypnotherapy, to be embarrassing. They are looking for help to improve and boost their business and their lives. So using hypnosis to achieve goals has a lot of appeal and is very effective. These acupuncturists, real estate agents, massage therapists, financial planners, web designers etc. are very helpful in building this niche for you and bringing you new clients. When prospective clients think about working with a hypnotic coach it becomes something to brag about, not something to be embarrassed about.

One of my acupuncturist clients increased his business 400% in the year he worked with me, he was so pleased he referred friends, patients and business peers. Clearing subconscious prosperity blocks and doing mental rehearsals allowed him to better access his skills. We worked on his confidences and presentation skills and now he has a weekly Internet radio show which he handles with incredible grace and ease. A massage therapist client was able to build her private practice in six months and quit her day job to do what she really loves. Working with this new market niche allows you to charge more money for less time and to work engaged and motivated clients. I have been able to attain a new level of success and I want to share this information with other hypnosis practitioners.

You can have twice the money and twice the fun by learning to combine tools and techniques of coaching (the fastest growing profession in human relations) with the power and punch of hypnosis!

As a type of coaching, hypnotic coaching focuses on clients’ goals to create success. With limited training, you can learn to combine the tools and techniques of the coach with classical hypnosis and you can maximize your practice income. This is the non-therapeutic use of hypnosis and appeals to an entirely new group of clients. Using the hypnotic coaching formula creates client success.

Zoilita Grant is internationally known in hypnosis, which she has been practicing for nearly 50 years. During that time she created a line of hypnosis meditations for the public, wrote twenty-seven books for hypnosis practitioners, and founded Colorado Coaching where she taught five styles of hypnosis. She now practices as a speaker and hypnotic coach, using the tools and techniques of coaching with the power and punch of hypnosis for more information see her web sites   www.coloradocoaching.net and www.mindset-for-success.org