6 Ways To Help You Promote Your Business
The opinions expressed in this article are the author’s own and do not necessarily reflect the view of the American Council of Hypnotist Examiners.
…That Won’t Cost You A Fortune!
By Selena Valentine
There are a variety of ways that you can market your business successfully no matter what or where it is!
There are a lot of businesses out there in the world that can make it hard to make your business stand out in the crowd. That’s where successful marketing makes all the difference. If you’re relying on word of mouth to spread news of your new business, then you could be waiting for quite a while.
That’s where successful marketing enters the equation. With the right marketing steps, your new or existing business could not only succeed, but flourish! According to the Bureau of Labor Statistics’ Business Employment Dynamics, 20% of small businesses will fail within the first year of opening, 30% will fail within two years of opening and 50% of businesses will fail within three years.
“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin.
Those are some staggering numbers! So, what can you do to give your new or existing business the best possible chance of survival? It’s simple, really. Marketing! It’s easy to say, but not always so simple to put into practice. There are lots of marketing ideas which are literally like throwing your money away. That’s why when it comes to marketing, the more that you can do to educate yourself, the better chance of success your business marketing has.
When you first start your business, money obviously is going to be tight. What little money you do have, you’ll obviously want to invest in marketing strategies that offer you the best return for your investment. That old business adage, ‘you have to spend money to make money’ isn’t always true when it comes to marketing. Sure, there are some great opportunities to invest your money in successful business marketing, but there also are a lot of ways that you can waste your precious money.
“We’re all learning here; the best listeners will end up the smartest.” – Josh Bernoff.
To get you started with a little of your own marketing, here are six ways in which you can utilize marketing to promote your business online that won’t cost you the earth!
Use The Three Big Local Listing Services – They may sound simple, but the first thing we’re going to talk about is local listing services or directories. The more relevant directories you add “you” to, the easier it will be for consumers to find you. With the invention of smartphones, more and more consumers every day are reaching for their phones when they want to find a local business. If you haven’t listed your business in the right business directories, how will they find it? You’ll want to start with the big one, Google. Create your Google Place, and it will allow customers to find your business in Google Maps. It’s quick and simple. There also are sites like Yelp, Yahoo! Local, and Microsoft Bing just to name a few to get you started.
Embrace Social Media – You don’t have to have a huge social media presence for your business to benefit from it. Just because you have social media, it doesn’t have to become a time-consuming chore. You simply can create a Facebook Business Page to list your business, or run competitions and offer discounts and coupons. There also are Facebook, Twitter, Instagram, Pinterest, and so many more platforms to choose from.
Creating Content – A blog on your website is a great way to draw people who are interested in your business into you. If you operate a hypnosis business, then you can create blogs and articles about hypnosis that people are interested in learning more about: how it works, how it can help them, and what it involves.
SEO Your Website – Having a professional check out your website and do the Search Engine Optimization (SEO) is the key to making it move to the top of the online search. Google and other search engines use complicated algorithms which involve keywords, key phrases and search terms to determine how relevant your website is to consumers. Great SEO will put your website in front of the people who are looking for the products or services you’re selling.
Media Advertising – Traditional advertising still is as relevant as it was ten years ago. Options like radio advertisements, newspaper and magazine ads, and television ads still are a great way to get your business out there. The tricky part is navigating what’s good and what will suit your business. That’s where a marketing specialist will step in to help guide your media marketing campaign. It’s worth every cent to have a professional guide you through this complicated and expensive process to ensure you’re getting the most from your money and time.
Do Your Homework – When it comes to marketing, time and money aren’t everything. If you throw a lot of money at marketing without specialist advice, you could be throwing your money away. A $1,000 marketing strategy developed by a professional could equate to a significant increase in business. While just throwing ten times that at random marketing strategies without the right advice could yield you nothing.
When it comes to your business, can you afford not to invest in professional marketing? Don’t be one of the 20% of business that never makes it past the first 12 months, be one that makes it past 12 years!
Selena D. Valentine is the founder of HypnoBiz New York, a global conference in New York City that brings together hypnotists from around the world to share their best practices and tips for success.
Don’t miss Selena’s presentation at the 31st International Hypnotherapy Conference, March 23, 2019. Register today!